
Which products are generating the sales?
Are those products actually profitable?
Are new customers finding you?
Are existing customers buying more often?
Is your average order increasing?

COGS is the direct cost of producing your products:
Ingredients
Packaging
Labels
Can we reduce waste?
Can we buy smarter?
Should we adjust pricing?
Is there a better supplier?
Can we standardize recipes more effectively?
Direct production supplies

Are schedules aligned with production?
Are bottlenecks slowing everyone down?
Is training reducing mistakes?
Could one improvement save hours every week?

Expenses include everything required to keep the business running:
Rent
Utilities
Insurance
Marketing
Equipment
Software
Office supplies
Repairs
Vehicle costs
Professional services

Revenue: What generated our sales this week?
COGS: Did anything become more expensive?
Labor: Where did we gain—or lose—efficiency?
Expenses: Is every dollar helping us grow?
